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| Android KitKat |
That’s correct folks, the new version of Android will not be known as ‘Key Lime Pie’ as previously penned and reported from all sources. Google today announced that the next version of Android will be named “KitKat,”
after the ubiquitous chocolate bars sold around the world. It will be the first time that a mainstream operating system has been given a licensed name, and the deal took some time to complete with Nestle, according to Google spokespeople.
Google first approached Nestle with the proposition in November 2012, and at MWC 2013 in February, the deal was completed. There was no exchange of money involved
With over 1 billion Android activations in total, and more than 1 million every day currently, this is a massive partnership in terms of shared advertising.
So why the name change? A Google spokesperson tells The Verge that KitKats have long been Android engineering head Hiroshi Lockheimer’s favourite candy bar — his Gmail avatar was a KitKat icon several years ago. At one point in 2010, the Android team even decorated Lockheimer’s entire office door with KitKats. .
Great move from Google. What do you think of the new partnership?
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