Any company or organisation that does not have a website or, at the very least some level of online presence, in today’s highly-connected world has virtually no chance of making it on a global scale.
Using web information company Alexa’s analytics, I reviewed the most visited websites in Nigeria. Excluding sites such as Facebook,
Yahoo and YouTube would inevitably appear in a list of this nature, Nigerian-specific websites – websites that make use of .ng (dot ng) or that have local content makes up this list.
1. Google.com.ng
To no surprise, the most visited Nigerian website is the country’s localised version of the hugely popular Google search engine. Google has made a point of rolling out localised websites for almost all countries where they have a
presence, as it provides users with local information first before displaying international results. On a global scale, the Nigerian version ranks 233 and according to Alexa, “the rank
is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months.” 96.3% of the site’s visitors are from Nigeria, while
0.6% reside in India.
2. Nairaland – The Nigerian Forum
Started by Seun Osewa in 2005, the online community targets Nigerians and boasts 1,068,800 registered accounts, with 35
million monthly page views. According to Alexa, in terms of traffic, it's the most visited website in Africa.65% of its traffic originates from the country, while 7.1% comes from India and 5.6% comes from the US. The site has on average 5
pageviews per visitor and visitors spend around 7 minutes browsing through all the pages.
3. Vanguard News
Nigeria’s most popular online news source, started by veteran journalist Sam Amuka-Pemu and three friends when they founded Vanguard Media in 1983. An extension of the printed
newspaper, Vanguard is widely regarded as one of the few news sources that is considered independent of political control. Vanguard News has over 700 000 Facebook likes and
regularly post articles feature in the newspaper and online. It boasts of 1,365,171 daily pageviews and 325,505 daily unique visitors, according to Alexa. The average browser to the site engages just over four pages per visit and spends almost nine minutes daily reading news
articles.
4. The Punch
Another daily newspaper with a large web presence, The Punch is also considered to be independent of political control. The Punch newspaper was founded by James Aboderin, an accountant and Sam Amuka, a columnist and
editor at the Daily Times, in 1971. While the printed newspaper has an approximate circulation of over 80 000, the website remains one of the most popular in Nigeria. According to Alexa, visitors spend over eight minutes browsing news articles, while visiting over four pages per
visit.
5. Linda Ikeji’s blog
Entrepreneur and blogger Linda Ikeji, a former model, created a blog to write about Nigeria’s news, events, entertainment, lifestyle, fashion and beauty. Predominantly focusing on news and gossip stemming from Nigeria, the website also covers international trends and fashion. Over 80% of the site’s traffic come from Nigeria, it also generates some traffic from the US, Ghana and Kenya. Daily pageviews per visitor is just under three pages, while visitor spend around seven
minutes on the website in total.
6. NAIJ
Nigerian portal NAIJ provides news coverage on topical subjects, and also promotes music, weather, and local events. With over 206 000 daily unique visitors to the website, it is
the third most popular online news source in Nigeria. With an estimate of 1,268,757 daily pageviews and 2.3-million monthly unique visitors, the average user spends over 11
minutes browsing and visits just under six pages while doing so. That, in turn, translates into 35-million monthly pageviews.
7. Guaranty Trust Bank
The first commercial website on the Nigerian list that is not news or gossip related, Guaranty Trust Bank is a foremost Nigerian financial institution with business interests spanning Anglophone West Africa and the United Kingdom. The website has a global rank of 3 730, and has 6.92 daily pageviews per visitor. Visitors spend on average over 10 minutes on the website.
8. Information Nigeria
News website Information Nigeria was founded in October 2008 and has generated a great deal of interest in a short space of time. According to the website, “it is our mission to be the most authentic and reliable source for information on all things relevant to Nigeria and we have tasked ourselves to make this information easily accessible to all Nigerians.” With almost a million likes on Facebook and over 77 000 followers on Twitter, visitors spend almost 10 minutes reading through all the articles on offer, and in doing so, link to 6.9 pages per visit. With so many Facebook fans, it is understandable that
over 23% of the site’s traffic is generated through referrals and outgoing links on Facebook. Over 84% of the site’s traffic is generated by male graduates who access the website either at work or at school.
9. Jumia
Jumia is an online retailer of electronics, computers, books and beauty products. Users to the shopping website spend just under eight minutes paging through the wares on offer,
and on average click on 5.8 pages per day. Over 89% of the site’s traffic originates from Nigeria, while a small portion comes from Germany, India and the UK.
10. Konga Online Shopping Limited
Konga, another online shopping website, has seen an explosion of traffic over the last couple of months, and has increased its traffic by as much as 832% since the middle of last year. The company calls itself Nigeria’s Largest Online
Mall and users spend over an hour browsing through all the products that are on offer. Users browse through 46.7 pages per visit each day.
There you have it. The Top 10 most visited sites in Nigeria.
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